Archive for October, 2013

Pharma Innovation moves to Business Innovation

The need for innovation within pharma now goes beyond just product R&D. Innovation today must include business model innovation.

road2This could lead to an unexpected left-hand turn in your near future…

Moving beyond the pill?
It has become de rigueur for pharma executives to talk about “moving beyond the pill,” something closerlook has been championing for several years. This new way of thinking includes offerings like disease management, patient engagement, companion diagnostics, etc.

That’s all well and good. However, a critical part of this discussion, especially in light of healthcare reform changes in healthcare delivery and payment, is how pharma will get paid for all of this. Paid for the “value-add” investments, yes, but even paid for the core product if and when it becomes commoditized.

Another way to ask the question: Who will be the buyer in five years?

More and more health systems (buyers) are becoming vertically integrated. These vertically integrated systems are achieving the most productive and most streamlined patient experience and the best outcomes at the lowest cost. Given these results, the trend of provider consolidation will continue across the country. Numerous health systems and policymakers are advocating this integrated approach.

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The Rise of Multi-Channel Healthcare Delivery

eprizeLast week at Health 2.0, the XPRIZE Foundation announced the winners of the Nokia Sensing Challenge, a $2.25 million global competition to accelerate the development of sensors and sensing technology that is smaller, lighter, and capable of capturing true clinical data on a personal level. It was an exciting overview of emerging technology that’s crossing the barriers of mobile communication, nanotechnology, physics, chemistry, biology, material science, and software.

Multi-Channel Health Care Delivery

I write often about the importance of multi-channel healthcare marketing, but this convergence in technology and health will open up exciting new growth opportunities for multi-channel healthcare delivery.

Health traditionally has taken place through three primary delivery channels:

  1. Hospitals
  2. The doctor’s office
  3. Clinics

These channels have evolved over the years in terms of their level and sophistication of healthcare delivery. Even 20-30 years ago, most sophisticated health delivery was only available on an inpatient basis in hospitals. And then in the ‘90s, partially as a byproduct of the Clinton-era focus on healthcare reform, there was a real push to reduce hospital costs, leading to the development of ambulatory care, or outpatient services.

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