In a recent article in the Wall Street Journal, a Ms. Ruthanne Lowe from San Jose, CA reported that three years after her participation in a Stanford University study on behavioral change, she is still exercising. The study showed that even just a gentle nudge can have a positive effect on motivation.
The issue of how to support patients with chronic illnesses is back on the healthcare front page. Studies show that even if a patient sees a doctor, gets diagnosed, and receives a care plan, whether a drug or a regimen like diet and exercise, up to 50% of those patients will elect not to follow through. The prescription won’t be filled or the healthy life choices won’t be followed. So even if 32 million new consumers in our new health care world get access to a physician, half of them likely won’t take their meds as prescribed.
That’s a big problem.