The phone rings.
It’s your doctor with the biopsy results and the news isn’t good.
Just the word itself takes your breath away. You feel dizzy.
Amidst swirling emotions of fear and uncertainty, you place a call to a number your doctor gave you. He called them angels. Whatever.
Later that day you get a call back from a woman who identifies herself as a cancer survivor. She’s your age and gender and she had your same diagnosis and she beat it. A survivor who knows exactly what you’re going through…
Welcome to Imerman Angels, the largest network of cancer survivors who volunteer to provide high touch, one-on-one support to cancer patients.
Jonny Imerman, the founder of Imerman Angels and himself a cancer survivor, was on a panel that I moderated at the recent Point of Care Conference in Philadelphia. The other panelists included a pharma marketing executive, a mobile health entrepreneur, and a medical mobile technology investor. Together we explored how technology can improve the physician-patient relationship.
It was very refreshing to have the voice of the patient on the panel, but why was Jonny on a panel about mobile technology? Is it possible to use mobile and social media and still retain the high touch experience of a cancer survivor talking to a newly diagnosed cancer patient? Read Full Article Now »