At closerlook, we think a lot about relationships. We think about those that we have with our pharma clients, those that our clients have with their customers and especially those that we have with each other in the office and with our business partners. Healthy relationships are important for the business ecosystem. Therefore, it’s invaluable to know what to do when a relationship is not going well.
When there’s a “pinch” in a relationship, it can go one of two ways:
- It can lead to frustration, mistrust and ultimately the demise of the relationship.
- It can actually become an opportunity to redefine and strengthen the relationship.
Here are three strategies to use before, during, and after a pinch to increase the odds of a good outcome:
1) The Goodwill Bank
Relationships are never perfect. Even in the best relationships, things happen that will challenge that relationship.
Recognizing this, it’s very important to keep a strong balance of goodwill in the relationship bank. This will ensure that there are enough reserves so that when there is a pinch and a subsequent draw down of goodwill , you don’t go into overdraft mode.